John Madden, Hall of Fame NFL coach and beloved broadcaster, dies at 85

John Madden, the Hall of Fame coach turned broadcaster whose exuberant calls combined with simple explanations provided a weekly soundtrack to NFL games for three decades, died Tuesday morning, the league said. He was 85.

The NFL said he died unexpectedly and did not detail a cause.

Madden gained fame in a decade-long stint as the coach of the renegade Oakland Raiders, making it to seven AFC title games and winning the Super Bowl after the 1976 season. He compiled a 103-32-7 regular-season record, and his .759 winning percentage is the best among NFL coaches with more than 100 games.

But it was his work after prematurely retiring from coaching at age 42 that made Madden truly a household name. He educated a football nation with his use of the telestrator on broadcasts; entertained millions with his interjections of “Boom!” and “Doink!” throughout games; was an omnipresent pitchman selling restaurants, hardware stores and beer; became the face of “Madden NFL Football,” one of the most successful sports video games of all time; and was a best-selling author.

Most of all, he was the preeminent television sports analyst for most of his three decades calling games, winning an unprecedented 16 Emmy Awards for outstanding sports analyst/personality and covering 11 Super Bowls for four networks from 1979-2009.

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“People always ask, are you a coach or a broadcaster or a video game guy?” he said when he was elected to the Pro Football Hall of Fame. “I’m a coach, always been a coach.”

He started his broadcasting career at CBS after leaving coaching in great part because of his fear of flying. He and Pat Summerall became the network’s top announcing duo. Madden then helped give Fox credibility as a major network when he moved there in 1994, and he went on to call prime-time games at ABC and NBC before retiring after the Pittsburgh Steelers’ thrilling 27-23 win over the Arizona Cardinals in the 2009 Super Bowl.

“I am not aware of anyone who has made a more meaningful impact on the National Football League than John Madden, and I know of no one who loved the game more,” Dallas Cowboys owner Jerry Jones said in a statement.